Cyber Times International Journal of Technology & Management

In recent time we have seen the shift of offline stores to online stores rapidly. We might see the growth of E-tail or M-tail as well in coming years. Currently there is important change in offline retail industry looked upon by the sellers. The choice is to choose Single or Exclusive Brand Retail or Multi-Brand Retail store with reference to Information Technology Industry. This shift in the thinking may not be recent alone but sure with emerge of Large Format Retailers or Regional Large Format Retailers and now E-tail/M-tail it is widely getting considered. There are many aspects which affect the decision for the seller between single brands over multi-brands retail. Many companies are creating Omni-Channel approach to give the seamless experience to their customer to choose between offline and online option. This is another reason why single brand retail will grow over multi brand retail in coming time for Consumer Personal Computer Brands.