Cyber Times International Journal of Technology & Management

The term “Entrepreneur” covers individuals who have vision and skill and are capable of converting vision in to action for the good of the society. Due to changes in demand in the Market, there is a scope for a class of people on large-scale who can convert the available resources into good of society, called Entrepreneurs.

So, a person who possesses skill, initiative and innovative ideas for high achievements in business and important qualities of an Entrepreneurship is taking the risk and making the necessary investments under the conditions of uncertainty. Entrepreneurship is a process of understanding opportunities in the environment, with respect to one`s own abilities, with a view to create wealth for oneself through a legal entity. A close relationship exists between opportunity and individual needs. To be an Entrepreneurial opportunity, a prospect must meet two tests: it must represent a desirable future state, involving growth or at least change and the individual must believe it is possible to reach that state. So, Entrepreneurship is understood by, being innovative, risk taking, dynamic, flexible, growth-oriented, creative, starting and operating new ventures.

Now is the time for Women to venture into the Entrepreneurial world. Women owned businesses are highly increasing in the economies of almost all countries. The hidden entrepreneurial potentials of women have gradually been changing with the growing sensitivity to the role and economic status in the society. Skill, Knowledge and adaptability in business are the main reasons for women to emerge into business ventures. Women Entrepreneur is a person who accepts challenging role to meet her personal needs and become economically independent. A strong desire to do something positive is an inbuilt quality of entrepreneurial women, who is capable of contributing values in both family and social life. With the advent of media, women are aware of their own traits, indulged in every line of business from pappad to power cables. The challenges and opportunities provided to the women are women of digital era are growing rapidly that the job seekers are turning into job creators. They are flourishing as designers, interior decorators, exporters, publishers, garment manufacturers and still exploring new avenues of economic participation. In India although women constitute the majority of the total population, the entrepreneurial world is still a male dominated one. Women in advanced nations are recognised and are more prominent in the business world. 2010 was the first time ever there were more women in the work force than men. In terms of women-owned businesses, between 1997 and 2011 there was a 50% increase, while male owned business only grew 25% (According to American Express Report).

Why Women make excellent Entrepreneurs in the Digital Age? How Women are dominating the entrepreneur’s landscape and are using their skills to succeed. As times are tough for everyone, more families are moving towards dual-income households. Also technology advancements are making a virtual workplace attainable for women, who are looking to balance family and their career.

In the digital landscape, women tend to possess certain skills that create a competitive advantage.

· Strong Communication Skills & Social Intelligence.

· Good Listeners.

· Collaborative.

· Prefer Lower Risk.

A dynamic Entrepreneurship sector is one of the various factors for prosperity of economy which is necessary to leverage the wealth and innovation capacity of the developed countries.

This conceptual paper indicates and emphasizes the Women Entrepreneurs as the potentially emerging human resources in the 21st century to overcome the economic challenges in global perspective.