Cyber Times International Journal of Technology & Management

Today’s competitive society has made it very difficult to distinguish between ourselves and others. Nowadays Branding has reached a new level and it is not just companies who apply in order to make their brands but something an individual should do for them to develop yourself as a brand. Marking your identity as different from others is thus gaining importance. Therefore, the purpose of this research is to provide a better understanding of how individuals can develop as their own personal brand. This paper suggests the benefits by developing themselves as their personal brand and also suggests the possible strategies for it and will also enable them to understand the possible wat it can be done by choosing either a single strategy or a combination of them.