Cyber Times International Journal of Technology & Management

Purpose- The main idea is to read percept of business is “Business” which has come a long way as social contribution which emerges as major source of revenue for business organizations. Today corporate governance has become a worldwide concept where organizations consider the interests of society by taking responsibility for the impact of their activities.

Design/Approach - This paper attempts to present the holistic overview of the Corporate Social Responsibility in India with reference to its contribution in Sustainable development that goes beyond the mere commerce of product and services in an attempt to increase the economic growth, employment growth and growth of natural resources. Paper argues about Corporate Governance problems in India, Impact of Corporate Governance over performance and also challenges to bring tighter surveillance over corporate behavior. Corporate Governance practices have become an essential prerequisite for the ability to acquire and retain financial resources necessary for restructuring long term investment and sustainable growth.

Research Implications -Paper analyses overall strategies for Sustainability that needs clear framework to give direction to those activities. Companies need to create a vision of a sustainability showing the way products and services must evolve and what new competencies will be needed to get there. Moreover, companies’ clear and fully integrated environmental strategies should also shape the companies’ relationship to customers, suppliers, other companies, policymakers, and all its stakeholders.

Practical Implications- Companies must educate customers to prefer products and services that are consistent with sustainability, not just to market its product. Corporations should lead the way to helping to shape public policy maker and driving changes in consumer’s behavior.

Originality-The goal of the paper is to discuss, concept, approaches, practices of Corporate Governance and how these both together build Sustainable development processes within our country.