Cyber Times International Journal of Technology & Management

The dramatic increase in internet and the detonation of its usage has facilitated the
development of electronic commerce, which is described as the movement of buying and
selling, or the trading of products, service and information between and among the
organizations and individuals all the way through computer networks including the internet.
When investing in online/internet marketing, strategic thinking will bring the best rewards.
Internet provides a low-cost method of communication that can be used for experiential
learning and cross-cultural interaction .The primary aim of this study is to critically examine
the Impact of internet (Web) marketing on the education industry in India. This study was
conducted in various cities of Rajasthan and the sample size used for data analysis and
findings were 184 respondents. The results showed that different variable like ease in
marketing, cost effectiveness, awareness and value to the organization effect the use of
internet as a marketing tool in the education industries. The results also showed that internet
marketing could be an effective tool for marketing the education products and help the
industry to get a good image in the market.