Cyber Times International Journal of Technology & Management

Marketers worldwide are looking for new ways to utilize marketing communications channels to their full potential in order to engage their target audiences on a deeper level, and builds relationship that create loyalty and brand advocacy. To make the consumers as brand Evangelist marketers start focusing on Experiential Marketing. Experiential Marketers are converting their consumers from shoppers in to brand evangelists who preach the brand, its personality and core message or features to their friends, families, colleagues and communities. The objective of this paper is to study the relevance and importance of experiential marketing in modern marketing era. The present study is exploratory or formulative in nature. In this paper an attempt has been made to make the term experiential marketing understandable by mean of theoretical modeling and strategic experiential modules.