Cyber Times International Journal of Technology & Management

This paper looks into the emerging scenario of social networking in which new platforms like Facebook, Twitter, My Space are creating impact on the lives of the people. The goals of these  networking sites are defined by the users who create content for interactivity. The sudden upsurge of technology has given new meaning to the role of communication. Here, the requirement of  social media is being evaluated along with understanding to utilise its features towards national development. Current situation needs to be diverted for mass media social control and social  change. The impact is tremendous and it is spreading the wings with technological advancement.