Cyber Times International Journal of Technology & Management

Big data is one of the most important upcoming sectors in the field of IT. In today's competitive world it is very important for an organization to be agile and organized. Thus the Organization must be well versed with big data which can handle huge amount of company's particulars and data. Over the last couple of years the social behavior of people has changed noticeably and there has been a vast spread of software systems. Big data is one such innovation which has revolutionized the IT industry by fostering the growth in productivity by administrating software industries as well as public sectors. Big data provides the best possible solutions for the business which were not possible before. The implementation is based on advanced data analysis and semantic abstractions. Big data works on the principle of three V’s i.e. ‘Volume’ which shows growth of data, ‘Variety’ which depicts the complexity and ‘Velocity’ which indicates the speed at which data is generated and processed. One of the most important challenges for software industry and their service providers is that they have to provide best services to the users besides coping with the growing demands and new requirements. The service providers must be able to protect the personal data of the users and side by side have to give away the necessary information to provide better quality service to the users. In this paper we are going to explicate how big data works, its importance in today’s world and how it can be used to provide on demand and supreme services in handling data to the end users.