Cyber Times International Journal of Technology & Management

The present paper analyzes the value of drip marketing strategy as it is applied by firms where the high involvement purchase decision has to be taken by customers. Firms follow this strategy to generate customer orientations with respect to revenue generation. For a marketer, the basis key to any conversion is constant and stable contact with the lead while a sales person is stimulated by rapid conversions. Drip Marketing if done correctly and patiently can prove to be an efficient link between Marketing & Sales. This paper focus on – what is Drip Marketing, its benefits and how can it complement your marketing programs and how easily slow and steady marketer can win the customer in the present competitive business scenario.